Sinitic

AI Customer Experience (AICX) for global enterprise

Product Consulting, UX strategy, UI

Hmm, let's start taking this seriously.

First-of-its-kind, multilingual chatbot and financial complaints processing system used by the Central Bank of the Philippines

Sinitic Inc. is global company that automates the multilingual customer experience for the iGaming and Regulator industry, using advanced natural language processing (NLP) technology. They are the leaders in the Asian market with offices in the Philippines and India. 

As it entered a new stage of growth, Sinitic was looking for a design partner to rebrand their company and their product. Their legacy application was functional, at best, and was failing several clients requirements.

castlelab worked closely with CTO Albert Zhuang and his team of developers on designing a first-of-its-kind, multilingual chatbot and financial complaints processing system that is being used by stakeholders like the Central Bank of the Philippines, administered by the RegTech for Regulators Accelerator and Rockefeller Philanthropy, and sponsored by Bill and Melinda Gates Foundation.

Style guide

Blue Zodiac
#0F1D40
Web Orange
#FFAC00
Biscay
#192F65
Link Water
#F2F5FB

Product Strategy

Right here in Vancouver, BC

Platform

A collective effort

From April to July, both teams worked hand-in-hand through rounds of user feedback to ultimately launch Sinitic's flagship product. 

72 artboards
450 hours
Launch
Launch
Launch
Launch
Launch
Launch

Launch

Set bots and import conversations

Edit

Build a model adapted to the nature of your business

Chat

Assist your model with real agents

Track

Understand who's causing a bottleneck

Analytics & others

Leverage data to stay competitive

With stakeholders as as big as the Central Bank of the Philippines, our platform requires a level of excellence in design that has been matched only by our friends at castlelab. Hats off!
Curtis Matlock
CEO, Sinitic AI